Most internet marketers have been at a place in their journey where their earnings sort of flat lined.
Maybe you sort of lose focus, stopped churning out content and links, or whatever.
This has happened to me in the past when I have been distracted with things that did not involve massive amounts of new content on my site.
For example, I might decide for some arbitrary reason that I need another really good link pointed at my website. Not just some manufactured link but a real premium guest post, something that comes from a big website in my niche. And so I get in my head that this is what I need and I start chasing it for a while, and maybe I send out some emails and I pitch the idea to some people, but I sort of end up spinning my wheels.
And at some point I realize that I have drifted away from the very core of my business: publishing quality articles on my website every single day.
So it should be fairly obvious as to how to fix this problem.
You need to get back into the habit of daily, on-site publishing.
The problem that I have experienced is that it becomes easy to talk myself out of that goal, especially when there are arguments running through my mind such as:
“I’ll never rank all of this new content without links.”
“No one will read my stuff unless I promote it.”
“Am I just wasting my time publishing content, when the big earners seem to be link building all the time?”
And so on.
This mental chatter only serves to disrupt your workflow.
At worst, it will sabotage your future earnings as well.
Think of it like this:
If you are putting up genuinely useful content, based on your own experiences and interests, then the promotional aspect of this business will take care of itself given a long enough timeline.
Most people do not want to wait 5 years or more to start seeing some results, so we still encourage some promotional activity. But ultimately, if you want to succeed in this business, then you need to focus on making lots of amazing content on your own websites.
This does not mean that you should ignore promotion or link building. Rather, it means that the foundation of your future income is in having published lots of quality articles on your websites.
If you have hit an earnings plateau, then your site already has the ability and the potential to earn more money.
Your main objective at this point is to give the search engines what they want. Start creating lots of quality content for the site on a regular basis.
The easiest and most no-nonsense approach to that is to publish articles every day on the site.
Think of it like this:
A year from now, if you publish 3 articles per day on-site, then after a year your empire grows by over a thousand articles that can all potentially draw in long tail traffic. On the other hand, if you only publish an article or 2 each week, and spend the rest of the time on link building, then your “empire” is going to remain relatively small for a very long time.
If your earnings have hit a wall, you basically have a choice:
1) More promotion, or
2) More published articles on-site.
If you take the long term view of this business, then your goal should be to publish more articles on-site. This is doubly true if your website is already an earner.
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